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Most Common Web Mistakes To Kill Your Web Business Growth

Madhu — Wed, 09 Feb 2011 19:08:42 +0000

Today it takes more than just having a Web site to make the Internet work for your company. Web presence needs highly competitive platform, and proper site design. Web platform, a prime most important factor has become an area of concern to businesses that want to use the Internet to the fullest. At Hexahost we deliver end to end support to keep going with your online business identity. Unlike other providers we don’t stop with just web space, our whole lot of feature rich online platforms offers best tools and support. In this article we analyze some of the common mistakes in building business web sites.

Most common Web mistakes that could kill your web business,

Inappropriate domain name: Pick a domain name that is memorable and relates to your business. Since people are likely to forget very long names, shorter domain names are typically better, but not always. Picking up attractive domain names and the names related to your products or services will serve the purpose.
Poor design and functionality: Websites should be easy to view and accessible. Why have a Web site with content if no one can access it? Good design is largely based on consistency. Menus should appear in the same place on every page, links should all be the same color , logo of some sort should be clearly visible at all times.
Too complicated or too slow: Although flash animation may look amazing, it may be too complex for casual Internet users. Though aesthetics certainly matter, it must be in balance with functionality and ease of use for the typical user. Also, a more complex design takes longer to load on many computers.
Stagnant site: Not only is content time-sensitive, so is format and design. There will always be new tools available to make Web sites better looking and better performing. It is not cost-effective to create a Web site and let it sit. Update content regularly and take advantage of (appropriate) new technologies to make the site look better.
Broken links and 404 error messages: Make sure every link on your site works. You’ll lose users quickly if they see a “404 file not found” error message or find broken or incorrectly labeled links. If you have a large site, consider adding a form so users can submit a broken link, which lets users know you are on top of any problems they discover.
No contact info: Users need to be able to contact you with questions, complaints, and suggestions. A Contact Us page, like an Internet business card, should be available from any part of your site. Also, be sure to actually answer these messages either personally or through an auto-reply.
Ignoring statistics: Detailed reports of visitor traffic are available for your Web site. This service may be offered by your hosting provider or obtained through a third party. By monitoring your statistics (such as visitors-turned-customers, users on broadband, etc.) you can tailor your marketing and design toward those who visit most or find weak spots based on who you are not attracting.
Avoiding spiders: Spiders are what search engines use to find your page. You want to make sure your pages are designed so that you show up high on search engine rankings. This process is called search engine optimization. There are, however, ethics and strategies to SEO. Some practices (such as hidden text, redirects, etc.) will result in you being banned from search engines.
Not hiring a professional: Search engine optimization is complex. To move up in the listings on Google and other search engines, you may want to hire a professional, especially if your business relies heavily on generating business from the Web.

Only a strong base can create strongest skyscrapers, Concentrate on above said five points create a firm base to your web presence and be a winner.

Must have for Blog Hosting providers

admin — Mon, 17 May 2010 07:39:50 +0000

Example for an inefficient hosting company is “Operating a web hosting company without specific strategy for BLOG HOSTING”. Weblog applications are the most installed web-apps in web hosting environment. Among them wordpress is the No:1. In his recent post on “WordPress Here to say Adapt” mark iterated many strategies for web hosts.

A must have for Blog Hosting provider is:

Easy to use web application installer – Fantastico de luxe is am example, It has been widely used in many web hosting environments. Not having a script installed will affect on more with support ticket. Service seekers will find a new one instead of struggling with you.
Address the Security – A web hosting company which does not have dedicated security administrators in not fit to be called as “web hosts”. Take preventive measure in every possible way
Engage with community – Blog is so popular not just cos it is easy to write and publish. It is easy to find a solution for every problem you may/will face. Are you ready to help the community in turn improve your business prospect. Web hosting providers should be very active in sharing information to communities
Blog Experts in Support – It is not a bad idea to have dedicated blog experts in your help desk. Your web host seekers will appreciate more if you have one. Do you have support person who can talk about which plugin is good which is bad, which theme is good, Where will you get good theme
Offers from you – Start offering free themes, create your own plugin, and help in improving readership
Offer best backup – Blog platforms are managed by amateurs, probabilities are very high for a blog to show empty posts after new plugin or with update. Adopt best backup strategies

Hexahost, A true blog hosting provider has been serving well with above mentioned strategies. I will be glad to hear from you on any new things that can be adopted. We at hexahost believe customer is a king, Internet is information and blogging is the way to go forward.

Looking forward to have you in our web hosting environment.

Compromised hosted applications and side effects

admin — Fri, 25 Dec 2009 16:20:49 +0000

Biggest threat in compromised Hosted application is, It never stops with one incident, never stops with one customer. Usual trick is whole system level compromise. Effect of compromised hosted application will be huge, in the beginning it may not be potentially high. email address mining is a way of collections huge list of email IDs, so that it can be sold to spammers or product marketers.

It is hard to believe that big email marketing provider like AWeber has been compromised. As per their official blog only customer email list has been compromised. A threat of this form can not happen as a standalone event triggered by couple of multiparty application problem. It must be coupled with customer access details as well. It is a usual practice in most of the hosted application providers to store list pertain to a customer with authenticated place against customers credentials.

What AWeber should do,

Explain and write to customer who’s emailing lists are compromised. As of now it looks from outside all customers mailing lists are compromised
Engage in the community and work with other email providers to find out, from where customers are receiving spams. Track down the defaulters
A compromised list if spreads over, This will be a big disaster in customer confidence and social rapo
Work on strategies to engage with customers write to them on Social engineering, A popular way to track down customers.

Public DNS from Google

Saravanakumar — Sat, 05 Dec 2009 09:05:15 +0000

A key infrastructure of internet DNS (Domain name System) resolution service is available with must less resolution time from Google. Though traditionally it has been the infrastructure of Internet Service Provider (One who gives internet to you), It makes lot of sense to use resolution service from search engine giant like Google. A report says the average Internet user ends up performing hundreds of DNS lookups each day, and some complex pages require multiple DNS lookups before they start loading. This can slow down the browsing experience, We the internet users prefer faster or nothing. Google crawls lakhs and lakhs of websites every day, they invested huge money and infrastructure man power to maintain large lookup system. Google Public DNS is a recursive DNS resolver, similar to other publicly available services. Now they leverage this to internet users as free service as part of their Speer project, which works on improving internet speed.

Google Public DNS Helps in 3 important aspects of DNS,

SPEED: Resolver-side cache misses,Clever caching techniques, prefetching: before the TTL on a record expires. Google does this asychronously and independently of user requests for a large number of popular domains. This allows Google Public DNS to serve many DNS requests in the round trip time it takes a packet to travel to our servers and back.

It will work well for users with short reach like US, Europe, i doubt about asia. A simple latency to DNS server will touch an average 250 ms. Which will have significant impact on Resolution. Unless they do it as anycast system with multiple distributed servers, bounded to region,with different IP, 2 DNS as listed in the code.google.com will not help.

Security: DNS is vulnerable to spoofing attacks that can poison the cache of a nameserver and can route all its users to a malicious website. Google Public DNS makes it more difficult for attackers to spoof valid responses by randomizing the case of query names and including additional data in its DNS messages.

Validity: Google Public DNS complies with the DNS standards and gives the user the exact response his or her computer expects without performing any blocking, filtering, or redirection that may hamper a user’s browsing experience.

Google Public DNS IP addresses

The Google Public DNS IP addresses are as follows:

8.8.8.8
8.8.4.4

Google has been doing many works to implement internet speed. Public DNS service is one of them. Coming out of your ISP for DNS makes lot of sense, because most of them are not so keen to maintain them properly. It will also affect ISP revenue, Many of them have been making money by redirecting non-existing domain to advertisement websites with Google DNS they no longer have any control. It would be nice if Google comes out with region specific DNS solution model.

Are you ready for Web Identity?

admin — Sat, 14 Nov 2009 09:20:47 +0000

In the age of social networking do you really want to be a one among a million or one in a million? Choice is between professional profile in linkedIn, brijji + personal profile in orkut, facebook, friendster or One website for yourself? Having a profile in Social networking site is not a crime, Doing things differently has more charm, It can add juice to your Social Networking profile.

Being different by means of web address is termed as PERSONAL PR. Individual identified with his own web sites, having information about who you are, what you do, What you like and dislike is the Next generation mode of Internet interaction. Big Corporates now mandate a personal websites for top level leaders in the organization, This helps you to spread information about your company to a larger audience. Gone are the days were individual distribute business cards with information like contact phone number and email address, A simple web search with your name should reveal e very information. This WWW generation is not ready to call you, and wait for your email reply, Information wealth.

Do a search by yourself and understand, Are you ready for this fundamental change in the way people interact? An ideal web identity should reveal your public profile, professional associations, links to your Social Networking sites profile pages and most importantly to contact you.

How to Create your WEB IDENTIY? – Do by yourself It is not a rocket science

A Domain name for yourself to reveal who you are, Ideally your name in your country TLD. Look for latest seasonal domain name deals.
A simple web hosting account - Simple web blog platform (like WordPress) with multiple pages
Email ID from your own domain name

Will it cost so much? – Domain name $4 to $10 Max, Web Hosting $12 per year

Book your domain name fast, This is not a IPV6 to have 132 trillion numbers. We love to represent ourself in a more decent name book yours before some one take it.

Happy To be Internet!